LinkedIn has evolved.
In recent years, LinkedIn has become a hub for building personal brands, growing communities, and generating leads.
As a small business, knowing when to post on LinkedIn is crucial to reaching your audience when they're most active and engaged.
So, when is the best Time to post on LinkedIn in 2024? Let's dive in!
Why Posting Times Matter on LinkedIn
Since LinkedIn is a professional network, it makes sense that the best times to post typically align with standard working hours. LinkedIn users often scroll through their feeds during the workday, so posting content during the week — especially in the morning or around lunchtime — can help you gain more visibility and engagement.
The "sweet spots" are around 8 AM and 1 PM EST, naturally fitting into a professional's daily routine. However, it's important to note that the best Time to post on LinkedIn isn't a one-size-fits-all solution. Your audience has unique browsing habits; timing your posts to fit those habits is key to maximizing engagement.
Understanding LinkedIn's Algorithm in 2024
Timing isn't the only factor to consider — LinkedIn's algorithm has changed in recent years, and it's crucial to understand how it works in 2024.
Unlike other social media platforms where a post's visibility declines after a few hours or days, LinkedIn content now has a longer shelf life. Thanks to the platform's new "suggested posts" feature, your best content can be shown to targeted users for months. Have you noticed this before?
Rather than focusing solely on how recent a post is, LinkedIn's algorithm acts as an "active content matchmaker," surfacing posts based on user interests, regardless of when they were created. This means your high-quality content can continue to gain traction long after it's been posted.
But remember: timing still plays a role. Content that's liked, commented on, or reshared during prime engagement times is more likely to show up in other users' feeds.
Make sense?
So, what's the key takeaway? Create insightful, educational, and relevant content — and post it when your audience is most likely to engage.
How to Find Your Best Time to Post on LinkedIn
While there's no universal "best time" to post on LinkedIn, you can find your optimal posting schedule by doing a bit of experimentation and analysis. Here are two key strategies to guide you:
Consider Audience Locations (and Identify Time Zone Overlaps)
One of the best ways to find your ideal posting time is to learn where your audience is located and what Time zones they're in. LinkedIn provides valuable insights through its Analytics, where you can see both Follower Analytics (for your existing followers) and Visitor Analytics (for new people visiting your profile or page).
By identifying where your audience is based, you can begin to schedule your posts to align with their workday. For example, if your audience is primarily based in North America, posting between 8 AM and 12 PM EST might make sense, as this window overlaps with both Eastern and Pacific Time zones.
Experiment With Posting Times and Measure Your Progress
Another effective method is experimenting with different posting times and tracking your results. Start by picking five different times throughout the week — such as during the morning commute, lunch break, or at the end of the workday.
For example, you could schedule posts for 8 AM, 12 PM, 3 PM, and 6 PM, and track how many likes, comments, and shares each post receives. Create a simple spreadsheet to track your progress, including the date, Time, and engagement metrics for each post.
The following week, switch up the times for each day to see if there's a noticeable difference in engagement. Over Time, you'll start to identify patterns and find the best days and times to post based on your audience's activity.
Conclusion: The Best Time to Post on LinkedIn is When Your Audience is Active
In 2024, the Best Time to post on LinkedIn ultimately depends on your unique audience and their behaviour. While weekday mornings and lunchtime are generally great windows to aim for, LinkedIn's evolving algorithm means that high-quality content will continue to gain visibility even after it's been posted.
The key is to experiment with your posting schedule, track your results, and focus on creating content that resonates with your audience. And remember, LinkedIn is more than just a job-search platform — it's a place to build your brand, grow your community, and generate leads.
Happy posting!
Breeze Social respectfully and gratefully acknowledges that our business is run on the treaty and traditional territory of the Saugeen Ojibway Nation.
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