Hey friends! If you’ve been keeping an eye on the latest updates from Instagram, you’ll know that Instagram Stories are more important than ever. And guess what? Instagram’s chief, Adam Mosseri, recently revealed some key details about how Stories are ranked and how you can optimize your approach to drive better results in 2025.
Let’s dive into how to make the most of Stories for your business and community!
What’s the Deal with Instagram Stories Ranking?
So, how does Instagram decide which Stories to show to which users? Mosseri recently shared a few key factors the system looks at when deciding who sees your Stories. These factors play a big role in your overall IG performance, especially now that Stories are more prevalent than feed posts.
Here’s what you need to know:
1. Stories Are Not Designed for Discovery
First things first—Instagram Stories are designed for sharing with friends, not for mass discovery. According to Mosseri, feed posts are still the best way to reach new people. But since fewer people post to the feed these days and Stories (plus DMs) have taken the lead, it’s important to understand how to leverage Stories to engage your existing audience.
Mosseri’s take? “For the vast majority of creators, posting to Feed is going to be the best way to reach as many people as possible because Stories are designed to connect people with their friends.”
2. Stories Are for Your Most Passionate Audience
Instead of using Stories to reach new followers, think of them as a way to engage your most passionate audience. This means using Stories to show behind-the-scenes content, share time-sensitive updates, and connect on a more personal level with your community.
3. How Instagram Ranks Your Stories
Instagram looks at a few key engagement signals to determine how your Stories will rank:
The likelihood that a user will tap on your Story
The likelihood that a user will like your Story
The likelihood that a user will reply to your Story with a message
The more engagement you can drive with your Stories, the more likely they are to show up at the top of your audience’s Stories feed. And guess what? This increases the chances of getting even more engagement on your next Story. It’s a great way to reinforce connections and build stronger communities over time.
4. Interactive Stories Are a Game-Changer
To increase engagement and foster deeper connections, try interactive features in your Stories. This could include things like:
Polls
Emoji sliders
Question stickers
Quizzes
These interactive tools not only encourage your audience to engage directly with your content but also signal to Instagram that your Stories are worth showing to more people. Plus, responding to messages or receiving replies can be a direct path to boosting sales—so don’t hesitate to prompt your audience to respond!
5. Focus on Meaningful Interactions, Not Just Display
While presenting a beautiful and curated Story is important, it’s the engagement that truly matters. Instead of obsessing over the look of your Stories, focus on creating content that invites your audience to interact. The more direct responses you get, the higher your Stories will rank, leading to more visibility and engagement over time.
Wrapping Up: The Power of Stories in 2025
If you want to succeed with Instagram Stories in 2025, it’s all about engagement and connection. The more you can get your followers to interact with your Stories—whether through likes, replies, or sharing—you’ll boost your ranking and create a more loyal, active community.
So, let’s make 2025 the year of authentic engagement, meaningful connections, and interactive Stories that keep your audience coming back for more. Remember, it’s not just about pushing content out—it’s about pulling your followers in and making them feel like they’re part of something bigger.
XO
Amanda
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