Have you been keeping up with all of Instagram's updates? 🤔 If you’ve been busy focusing on your feed and stories, you might have missed a few of these game-changing features. From new metrics to fresh ways to engage with your audience, Instagram is constantly evolving to enhance user experience and content creation.
Today, we’re breaking down 5 new Instagram updates that you might have missed. Whether you’re looking to boost your engagement, create more visually compelling content, or monetize your profile, these updates can help you level up your Instagram game. 💥
Let’s dive in:
1. Views = Primary Metric (Goodbye Impressions, Hello Views!)
One of the biggest changes in Instagram analytics is the shift from Impressions to Views as the primary metric for video content.
What's the difference?
Impressions count how many times your content has been displayed, regardless of whether it was clicked or interacted with.
Reach tells you how many unique accounts have seen your content.
Views now focus specifically on how many times your content has been viewed—giving you a better idea of actual engagement.
With Views now being the main metric, it’s more important than ever to create content that grabs attention right from the first second. If you’re tracking how your video posts are performing, focusing on Views will give you a clearer picture of how your content is being received.
2. Instagram DMs Get a Makeover
Instagram DMs are getting some much-needed upgrades! DMs are becoming a major space for interaction, and Instagram has added a few exciting features to make communication even better:
Cut-Outs & Birthday Reminders: Now you can send fun cut-out stickers and even get birthday reminders to make your DMs more personalized.
Drawing Tools & Chat Themes: Customize your chats with new drawing tools and fresh chat themes. This makes it easier (and more fun!) to engage with your audience on a more personal level.
As DMs become more interactive, don’t miss out on using these features to connect with your followers in a unique way. Whether you’re answering questions or having a conversation, these tools will help keep your chats fresh and engaging.
3. Cross-Posting Between Instagram, Facebook, and Threads
Instagram is making it even easier to share your content across platforms with the new cross-posting feature. Now, you can link your Instagram account to Facebook and Threads to automatically post your content across these platforms.
Once you’ve turned on auto-posting, you can streamline your content distribution without having to post manually on each platform. This is a huge time-saver if you manage multiple accounts or want your content to have more visibility across different channels.
4. Visible Comments on Instagram Stories
Instagram Stories just got a whole lot more interactive! With the new visible comments feature, users can now see scrolling comments on stories. This is a great way to keep your audience engaged, as it encourages people to stay longer on your stories and interact with your content.
Why is this important?
People are posting more on Stories than on their feeds these days, and this new feature is designed to keep the conversation going.
Engaging with your audience through visible comments creates a dynamic, real-time interaction that can help boost your overall engagement and foster a sense of community.
Try experimenting with this new feature by encouraging your followers to comment directly on your stories. You’ll likely see a rise in both engagement and visibility!
5. New Fonts and Animation for Instagram Stories
This one got me SO excited! Looking to take your Instagram Stories to the next level?
Instagram has released a variety of new fonts and animations for you to use in your stories. This means you now have more creative freedom to make your stories stand out and capture your audience’s attention.
From bold, expressive fonts to fun animation effects, these tools will help you craft stories that are visually engaging and keep your followers interested. You can mix and match different fonts and animations to create a unique aesthetic for your brand.
Instagram is making big strides in enhancing user experience and providing creators with new ways to engage with their audience. Whether you're looking to optimize your content, track your success, or customize your DMs, these updates are packed with potential.
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Happy Posting!
See you on social.
With kindness,
-Amanda
Book a Discovery Call! Breeze Social respectfully and gratefully acknowledges that our business is run on the treaty and traditional territory of the Saugeen Ojibway Nation.
We are committed to supporting our First Nations communities.
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